Privacy Policy

Our commitment to you

We acknowledge that proper treatment of personal information is very important and we commit to meeting all legal requirements to ensure we maintain the highest level of client service.

Any personal information which we collect, record or use in any way, whether it is held on paper, on computer or other media is processed in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable data protection legislation including amendments made by the Data (Use and Access) Act 2025.  The laws set out how organisations must handle personal data lawfully, fairly and transparently, and establish the rights individuals have in relation to their personal information.

Our Privacy Promise to you is:

  • We will keep your data safe and private
  • We will not sell your data
  • We will always give you ways to manage and review your options at any time.

Ken Rayner
CEO
RSMR

1. INFORMATION COMMISSIONER’S OFFICE

The following companies are registered with the Information Commissioner’s Office (ICO) as follows:

Rayner Spencer Mills Research Limited - Registration reference Z8963509

RSMR Portfolio Services Limited - registration reference ZA258597

2. WHY WE KEEP YOUR INFORMATION

In general when you visit our websites and access information you remain anonymous. However, when you engage in certain activities on the sites, such as requesting information or downloading data, RSMR may ask you to provide certain information about yourself such as your name, mailing address, email address etc

We collect this information in order to record and support your participation in the activities you select. We will also use this information to keep you informed of our continuing services and other products and services that may be developed by us.  We collect and process personal information for the purposes of operating our business, providing our services, meeting our legal and regulatory obligations, and managing our relationship with you.

Depending on the circumstances, we process your personal data on one or more of the following lawful bases:

  • where it is necessary for the performance of a contract with you, or to take steps at your request before entering into a contract;
  • where it is necessary for compliance with a legal or regulatory obligation;
  • where it is necessary for our legitimate business interests, provided those interests are not overridden by your rights and interests; and
  • where we have obtained your consent, which you may withdraw at any time.

We only use your personal information for the purposes for which it was collected, or for compatible purposes where permitted by law.

We retain personal information only for as long as is necessary for the purposes for which it was collected, including to meet legal, regulatory, accounting and reporting requirements.  Retention periods vary depending on the nature of the information and the reason for processing.

3. YOUR RIGHTS

Under data protection law, you have a number of rights in relation to your personal information.  These include the right to:

  • request access to the personal data we hold about you;
  • request correction of inaccurate or incomplete data;
  • request erasure of your personal data in certain circumstances;
  • request restriction of processing in certain circumstances;
  • object to the processing of your personal data where we rely on legitimate interests;
  • request the transfer of your personal data to another organisation, where applicable; and
  • withdraw consent at any time where processing is based on consent.

You also have rights in relation to automated decision-making and profiling, where applicable.

If you wish to exercise any of your rights, or if you have a complaint about how we use your personal data, you may contact us using the details below or complain to the Information Commissioner's Office at www.ico.org.uk.

If you do not wish us to send you any other information, or wish to remove your personal data from our marketing records or modify the data, please email us at enquiries@rsmr.co.uk.

4. DISCLAIMER NOTICE

No section or content of our websites may be deemed as advice. The purpose of the sites is to provide generic information and access to our services.

The information provided by RSMR does not constitute advice and is not a substitute for independent professional advice which should be sought before transacting any business.

The data and information on all RSMR sites and in all our documentation is prepared with reasonable skill and care, but RSMR does not warrant that data collected by, verified by, or supplied by any third party is wholly accurate or complete. We will not be liable for any actions taken on the basis of the content or for any errors or delays in the content supplied.

5. SECURITY

This site has security measures in place to prevent the loss, misuse and alteration of the information under our control.

6. THIRD PARTY WEBSITES

RSMR cannot control the contents of any third party website and as such will accept no responsibility for the content, layout or functionality of any other website.

7. CHANGES

We may update this Privacy Policy from time to time to reflect changes in law, regulation, or our business practices.  Where we make material changes, we will take reasonable steps to bring these to your attention.

8. COOKIES

Our website uses cookies and similar technologies to ensure the site functions properly, to improve user experience, and to collect information about how the site is used.  Some cookies are necessary for the operation of the website, while others are used for analytical or functional purposes.

Where required by law, we will seek your consent before placing non-essential cookies on your device.  

Further information about the cookies we use and their purpose is available in our separate Cookie Policy.

See our separate Cookie Policy statement.

9. USE OF ARTIFICIAL INTELLIGENCE (AI)

We may use Artificial Intelligence (AI) or machine learning technologies in certain aspects of our services or operations.  Where AI is used, we do so in accordance with data protection law and with appropriate safeguards in place.

AI systems are not used to make solely automated decisions about you that have legal or similarly significant effects without appropriate human oversight, unless permitted by law.  Where profiling or automated processing is used, you have rights in relation to how your data is processed, as described in Section 3 above

10. REGISTERED DETAILS

Rayner Spencer Mills Research Limited.
RSMR Portfolio Services Limited.

Registered Office:

Number 20, Ryefield Business Park, Belton Road, Silsden, West Yorkshire BD20 0EE

RSMR Portfolio Services Limited is authorised and regulated by the Financial Conduct Authority under number 788854.

Telephone No: 01535 656555

© RSMR 2026. RSMR is a registered Trademark.